EPISODE 13- Should You Send Daily Emails? (with Marc Mawhinney)

In EPISODE 13, Marc Mawhinney shares his experience emailing his subscriber list every day for over a year. Discover the benefits of this marketing strategy for your coaching business. And get tips on how you can get started. Enjoy the show!
Categories: Coach Pep Talk, Email Marketing, Life Coaching, Marketing 101 for Coaches, Podcast, Season 2 | Leave a comment

7 Ways You can Help Leaders Enhance Their Confidence | By Delaney Tosh

Originally Posted on The Coaching Tools Company as 7 Ways You can Help Leaders Enhance Their Confidence | By Delaney Tosh

When someone reaches a place in their career where they've earned the title of 'leader', it's easy to assume they must inhabit, better than the rest of us, that golden space we yearn to know: Confidence. And golden that space is… in our minds, anyway. The confident person doesn't fret about saying or doing the wrong thing or lose sleep, and handles sticky situations and difficult people with aplomb. Leadership and confidence go hand in hand, right?

Not so, according to the research. In fact, the opposite is true for many. The more responsibility we gain or the grander the job title, the more we may doubt our abilities and look to outside sources to model leadership style.

In this article we're going to harness confidence research and your coaching tools.

When coaching a client who is growing in her career, it's important to tease out her experience and beliefs about her confidence. While the coaching focus may be to develop specific skills, a client's confidence and beliefs about "what it is to be a leader" could work against the goals they're trying to achieve, and bog down the coaching progress. Moreover, your client's ability to engender trust and lead strong teams suffers should they show up as inauthentic when basing their style on misguided beliefs of what it is to be a leader.

The good news is that coaches are uniquely positioned to help their clients bust through myths held about being a confident leader. And we have the coaching tools to help leaders enhance their confidence. But first, let's discuss common myths and look at what evidence-based research tells us about confidence.

Two Prominent Myths about Confidence:

  1. Confidence is innate
  2. You can fake it until you make it

Myth #1: Confidence is innate

Myths about confidence abound. And one of the biggest is that confidence is innate - you either have it or you don't. This myth is busted by recent research showing that even those who we assume to be very confident, those holding high-ranking positions of great responsibility, admit that on many occasions they quake in their boots.

People grow in confidence by doing and then learning.

In their book, "The Confidence Code", Katty Kay and Claire Shipman spoke with neuroscientists and psychologists researching aspects of confidence and human behaviour whose findings indicate that confidence is linked to what we believe - and doing.

You have to believe you have the capacity to succeed, you have to take action, to be willing to learn from mistakes, seeing them as stepping stones to succeeding, and you have to build your mastery through practice while learning through failures.

People who seemingly lack confidence may hold a belief in their own lack of effectiveness. They believe they aren't capable; therefore they avoid challenges, take the easy route, and dwell on negative results.

Myth #2: You can fake it until you make it

There is a distinction between believing in yourself and faking confidence. Those who fake it until they make it are actually working against themselves. When you feel inauthentic, you tend to also feel out of integrity, and this can feed your self-doubt. When you constantly second guess yourself, your ability to make effective, efficient decisions is stymied.

Here are 7 Tools & Techniques to Help Leaders Enhance Their Confidence

1. Find out what your client believes about being a confident leader

Understand what your client believes about being a confident leader and tease out the distinctions. Get curious:

  1. Where do your client's beliefs come from?
  2. How does your client show up when operating from this belief?
  3. What is their saboteur having them believe about themself, about their construct around confidence and leadership?

It may help to explore what confidence is - and is not:

Confidence is:

  • Assertiveness
  • Listening
  • Creating structure and boundaries
  • Speaking up more, being forthright and honest
  • Belief in self and in your capacity to master something
  • Action - trying despite doubt, taking the chance
  • Efficient decision-making
  • Feeling comfortable
  • Having an appetite for challenge
  • Not letting difficulties stop you

Confidence is Not:

  • Aggressiveness, being pushy
  • Self-aggrandizing, blustering, talking over others
  • Condescension
  • About being liked, being nice
  • Ruminating - agonizing over doubts, internalizing set-backs
  • Desire without action
  • Hesitancy

The power of belief:

According to Dr. Richard Petty, professor of psychology at Ohio State University, when we're confident we turn our thoughts into judgments about what we're capable of and then we transform those judgments into actions.

When we're confident those thoughts and judgments are likely to be supportive or positive. But it works both ways, doesn't it? When we're lacking confidence those thoughts and judgments of what we're capable of are holding us back.

So, confidence is really about choosing better thoughts - saying to yourself, "I am capable" and "if I try this I might fail, but I will learn and succeed from that failure".

What you focus your attention on grows:

Most of our clients are incredibly capable. The only thing holding them back is their belief that they're not. In fact psychologist, Dr. Zachary Estes at the University of Milan found that people tend to be capable of mastering something - even if they don't believe they're capable. And when doubters were told, or told themselves, a positive message about their capacity to do something, they performed better in tasks.

Research shows that women, in particular, tend to doubt and downplay their abilities, so it's important to watch for this tendency and help them lean into thoughts about their capacity instead.

"Where you put your attention is what will grow" seems a quaint notion, but Dr. Sarah Shomstein, neuroscientist at George Washington University, says research shows this is true! Focusing on something with our thoughts does, indeed, make it more likely we will take action in that direction.

So help your clients focus their thinking on their strengths and their capacity to meet challenges successfully.

2. Identify Values

Values are the foundation of confident action. When coaching a new client, we tend to begin with values identification and this is a perfect starting place when coaching leaders too.

Coaches have many tools to support our clients in clarifying and living into their values. Helping your client identify, clarify and put her values into action in her day-to-day leadership is a powerful way to support her in practicing, failing, learning and gaining mastery in many foundational skills, such as clear communication and listening, being forthright, engagement, trusting (i.e. not micro-managing), and decision-making.

The research in confidence and leadership clearly shows that being in action is the key to building confidence. When your client feels they are showing up authentically, they will feel more positive about their abilities and experience less doubt. Putting values into action is the foundation.

3. Work with the Saboteur

  • Identify where your client's saboteur shows up and what it has her believe.
  • Then help your client tap into her inner sage, instead of her saboteur.
  • Check out Shirzad Chamine's book and his website quiz on positiveintelligence.com.

4. Help your client rewire for action

Work with self-awareness and interpersonal awareness to help your client rewire for action, especially in situations they find challenging:

  • What does your client feel in these situations?
  • How do they react?
  • What are the underlying beliefs at play?
  • How does your client abandon their values?
  • What are other perspectives they could employ?

5. Recognize and reframe negative thoughts

Design homework that has your client notice negative thoughts and help them learn to recognize and reframe them.

Perhaps draw on Byron Katie's work to help your client question these thoughts to counteract ingrained beliefs, self-judgments and judgments of others. Listen for where your client can draw on their internal resource of self-compassion to allow them to develop a sturdier emotional safety net and be more accepting of weaknesses or failures rather than ruminating on them.

6. Work with your client to create a set of guiding questions for moments of difficulty

Help your client create a set of guiding questions to use when faced with challenging decisions.

Guiding questions are a useful structure to enhance efficiency in making difficult decisions. These can be values-based and include questions to help them feel secure they are looking at all the angles and making judgments based on values, vision, organizational and team objectives, environmental factors, input and insight.

7. Take bold action

Action learning - support your client in designing actions that may be challenging, but will forward learning. To support your client in mastery, be sure to debrief their actions and deepen the learning around failures or successes.

Confidence is like a muscle, built through action, and the confidence we get from mastery is contagious.


These are just a handful of the broad range of tools coaches have to support leaders in developing confidence.

Confidence comes from gaining mastery through action, changing belief patterns and self-talk, and learning to embrace failure while avoiding rumination on weaknesses and doubts. Our coach training gives us unique insight into what supports people to honour and act authentically from values and vision and to squelch their saboteur voices.

I'll leave you with a question: What can you design with your clients to help them build their confidence muscle?

For further reading on leadership, confidence and coaching tools, check out:

  1. The Confidence Code; Kay, K. & Shipman, C.
  2. Leadership Presence: Halpern; B.L. & Lubar, K.
  3. Feel the Fear and Do it Anyway; Jeffers, S.
  4. Daring Greatly; Brown, B.
  5. The Work; Katie, B.
  6. Positive Intelligence; Chamine, S.
  7. Mindful Leadership; Gonzalez, M.

Delaney Tosh Headshot

Contributing author: Delaney Tosh, CPCC, PCC, coaches emerging leaders who want to live the vision they hold for themselves: that of the creative, confident, authentic, compassionate leader. Her clients tend to have a streak of independence and see themselves as unique. They have a strong desire to learn and lead with panache, become known for stand-out work and teams that rock. Delaney has an insatiable appetite for research and is in her element when distilling that research into useable tactics her clients can put into action quickly. Find out more at Square Peg Leadership.


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Image of strong, smiling businesswoman by kurhan via Shutterstock

Categories: Career Coaching, Coaching, Coaching Techniques, Coaching Tips, Coaching Tools & Exercises, Confident Leaders, Confident Leadership, Delaney Tosh, Gremlins & Inner Critics, Guest Author, Leadership, Leadership Coaching, Raising Awareness, Reframing, Values | Leave a comment

*NEW* “107 Social Media GRAPHICS for Coaches in a Box” (Q3) covers 3 full months from July-Sept!

Originally Posted on The Coaching Tools Company as *NEW* "107 Social Media GRAPHICS for Coaches in a Box" (Q3) covers 3 full months from July-Sept!

Click to See More about this Product!

I'm excited to announce that our second 107 Social Media GRAPHICS in a Box - for Coaches is here!

This product covers Quarter 3 - a full 3 months of Social Media - for July, August AND September.

No more social media stress! Take control, get organized and feel "ahead of the game"!

Save yourself tons of time and energy!

You've told us how little time you have to run and build a coaching business, how social media is a drain and hard to keep up with. Well, we listened.

I also know firsthand how frustrating it can be - and how long it takes - to find and create quality content to represent my business on Social Media.

Time is such a precious commodity - especially when you're a small business. This "107 Social Media GRAPHICS in a Box" product frees up your time and energy to work on growing your clients and business. No more spending hours hunting for the right things to share on social media!

Social media presence is necessary, especially for relationship focused businesses like coaching!

Clients, potential clients and fans expect us to have a Social Media presence these days. Plus, if we're not on social media we're missing out on a great opportunity to stay in touch with potential clients - reminding them that we're there when they need us...

So we designed and created this product to save you time, energy and money. You get 3 complete months of beautiful Social Media Graphics exclusively designed for coaches. They're neatly organized so it's EASY - and saves you tons of time and effort. The graphics are gorgeous, coaching-specific - and ready-to-use to build your fans on Social Media!

Check out this ready-to-use package of 107 fabulous graphics >>

65 Colourful Weekday Quotes!

Brandable and Ready-to-use:

Take your business to the next level! With these 107 social media graphics PLUS user guides you'll have everything you need to run your social media for 3 whole months.

  • Brandable: Ready-to-use "as is" and you can also add your own branding!
  • Save Time! No more hunting for quality posts to share on social media.
  • Attractive: Bold and beautiful, boost your brand and establish yourself as a "go to" coach.
  • Less Stress: Easy to use and neatly organized in folders by month, week and day.
  • Grow and deepen your online relationships: Your fans and followers will love and share these beautiful graphics!
  • Exclusively designed for life coaches: Weekly coaching themes engage and inspire!
  • Use on a multitude of social media channels including Facebook, Twitter, Pinterest, Instagram & LinkedIn.

Carefully Chosen Monthly and Weekly Coaching Themes

This product is a comprehensive, balanced and carefully crafted set of graphics that take you through 13 weeks of hand-selected coaching topics.

July Theme - Life Balance & Self-Care

  1. Finding Balance
  2. Self-Care
  3. The Value of Fun
  4. Set Boundaries
  5. Live Your Values

August Theme - Inspiration & Taking Action

  1. Get out of Comfort Zone
  2. Limiting Beliefs
  3. Get Inspired & Take Action
  4. Awe & Wonder

September Theme - Succeed in Life

  1. Prioritise What Matters
  2. Determination
  3. Successful Habits
  4. Learn From Mistakes


You deserve to wake up in the morning feeling excited about the day ahead! Hit the "Easy" button on your Social Media presence!

Check out the "107 Social Media GRAPHICS in a Box" here >>

Included In The "107 Social Media GRAPHICS in a Box" Q2 Package:

3 Brand New Attention-Grabbing Infographics!

Everything you need to maintain a regular daily presence on Social Media for 3 months - and deliver a great experience to new and existing fans and followers.

What You Get In This Social Media Package:

  • 3 x MONTHLY Infographics
  • 13 x WEEKLY Questions Graphics
  • 65 x DAILY Inspirational Quotes
  • 13 x SATURDAY Journaling Prompts
  • 13 x SUNDAY Weekly Affirmations

→  For  a TOTAL of 107 Brandable Social Media Graphics


  • A User Guide
  • The Text for all the Quotes, Journal Prompts & Affirmations
  • The Guide: "Where to Add Your Logo"

PS. Once purchased,  you can use these graphics elsewhere in your practice - the Weekly Questions Graphics and 3 Infographics make great session or short workshop outlines, can accompany blog posts & more!

This product will help you:

Click to see this larger!

  • Save TIME: Whether you do your own social media or hire someone to do it for you, you'll save LOTS of time. Know exactly what you're posting each day/week/month and get more time and energy to work on your business instead of IN it.
  • Save ENERGY: Easy to use and neatly organized into folders by Month, Week and with the Topic and Day included in the filename), you'll know exactly what to post each day!
  • GET INTO A RHYTHM: Maintain your online presence with regular daily posts on Social Media and get into an easy rhythm.
  • ENGAGE WITH FANS AND FOLLOWERS ON SOCIAL MEDIA: Powerful and inspirational quotes and graphics on great topics to inspire clients to think and engage with you - and your business.
  • INTRODUCE THE COACHING PROCESS: Powerful questions, journaling prompts, infographics and affirmations have built-in reflection/action. These graphics introduce fans and potential clients to the coaching process - and hopefully get them hooked...
  • FEEL PROUD OF YOUR SOCIAL MEDIA PRESENCE: Beautiful graphics that represent you - beautifully.
  • YEAR AFTER YEAR: Reusable and flexible, these graphics can be re-purposed annually. Plus, more advanced social media users can mix things up and post the graphics on months/days that suit you (the dates are just suggestions).

Social Media made easy!

I hope you love this new social media for coaches product as much as I do!
Let me know what you think by commenting below.

Learn more or Get Your Q3 "107 Social Media GRAPHICS in a Box" here >>

NOTE: Introductory Sale - 50% off for ONE WEEK ONLY - until midnight Saturday 24th June!


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Categories: Business Development, Coaching, Coaching Inspiration, Coaching Products, Coaching Questions, Coaching Tools & Exercises, Infographic, Life Coaching, Marketing, Marketing and Sales, Running a Coaching Practice, Self-Care for Coaches, social media, social media branding, social media for coaches, Social Media Graphics, Social Media Quotes | Leave a comment

The 7 Steps of Effective Executive Coaching

The 7 Steps of Effective Executive Coaching, by Sabine Dembkowski, actually titled The Seven Steps of Effective Executive Coaching, if you are looking for it on Amazon or some other book site, is a book that builds on the GROW coaching model. The GROW Model of Coaching The GROW model was developed in the United […]
Categories: Executive Coaching, The 7 Steps of Effective Executive Coaching | Leave a comment

How to be a Terrible Personal Weight Loss Coach

Being a personal weight loss coach isn’t easy. It takes training, skill, knowledge, patience, and flexibility. To be successful, you have to be able to attract and retain a decent amount of clients. You need to have outcomes that your target group is seeking. Weight loss is tough, and being a coach who helps people […]
Categories: Fitness Coach, Personal Weight Loss Coach | Leave a comment

EPISODE 12- Will Your Product Sell? (with Side Hustle Queen, Tracey Minutolo)

In EPISODE 12, Tracey Minutolo talks about the growing trend of running side hustle businesses and then we move into how to know if your product idea is any good. Tracey gives clear steps any coach can follow to create products that sell. Enjoy the show!
Categories: Coach Pep Talk, Marketing 101 for Coaches, Podcast, Product Ideas, Season 2 | Leave a comment

Why a Niche Coaching Business Doesn’t Work (And What to do About It)

Did you know that nine out of ten coaches that start a niche coaching business fail?   I’ve worked with hundreds of new coaches who wanted to start a niche coaching business, but I almost always tell them not to. Below (and in the video) I’ll explain why a niche coaching business doesn’t work and […]
Categories: Life Coaching Business, Niche Coaching Business | Leave a comment

How to Use Group Coaching To Enhance Leadership Development | By Jennifer Britton

Originally Posted on The Coaching Tools Company as How to Use Group Coaching To Enhance Leadership Development | By Jennifer Britton

Coaching provides many options to grow and groom the next cohort of leaders. And organizations across the public and private sector, small business and start-ups are all adding group coaching to their leadership development programming; they see coaching as a great way to enhance and accelerate leadership development.

Coaching's focus on goals and accountability helps create a leadership culture that supports ongoing learning, increased awareness and identifying actions for emerging, new and seasoned leaders. Group coaching can be a supplement to and/or an integral part of the leadership development process.

Group coaching conversations typically bring together small groups of peers in ongoing coaching conversations. Whether virtual or in person, group coaching is usually an intimate conversation space with most groups ranging from 4-8 people, although in person coaching groups can be as large as 15 (the maximum size the ICF considers to be group coaching).

Group Coaching for Leaders provides a number of core benefits including:

  • Development and enhanced self-awareness for both new and seasoned leaders
  • Providing a focus on people's leadership goals and development opportunities.
  • Development of new relationships and networks with other leaders in the organization.
  • The application and integration of new leadership skills and concepts, enabling a "living leadership lab".

Positioning Group Coaching to Enhance Leadership Development

Within organizations, there are many ways group coaching can be used to promote leadership and enhance leadership development. Some of the ways group coaching can do this include:

  • Creating a stand-alone group coaching program in which groups of leaders (usually 4 - 12) are brought together for regular group coaching conversations. These conversations could be every 2 weeks, monthly, every 3/6 months or annually.
  • Extending the learning and conversation following existing leadership training and curricula.
  • Embedding Group Coaching into leadership development For example if leadership workshops are held quarterly, virtual group coaching calls can be scheduled monthly to provide a focused space for peers to be in dialogue around the learning and integration of new skills and insights.

Group Coaching Approaches for Leadership Development

There are a range of methods or approaches to coach leaders in organizations - one size certainly "doesn't fit all" when it comes to groups. And it's a fallacy to think that only one approach or model which will meet the diverse realities of groups and wide range of industries today.

Some of the coaching methods or approaches that coaches can use include:

1) Laser Coaching in Groups

One at a time, a leader experiences short laser-like one-on-one coaching with the coach, in front of other group members. This conversation may only last 7 -15 minutes. The focus of this coaching is dependent on the leader and may involve a current business challenge or opportunity. If laser coaching is used, each group member should have the opportunity to be coached.

2) A Weekly Theme or Focus Shaped by the Client/Organizational Priorities

This is one of the more popular areas and I mention some of these themes below. The thematic approach offers us the opportunity to bring in different questions and coaching processes into the group space. For example, doing some work around values as a leader might involve a values checklist or leaders sharing their own peak experiences with each other.

3) Collaborative Activities

The focus in group coaching doesn’t always have to be on the individual leader. Groups shape their own cultures, and for some groups the collaborative learning process, steeped in peer sharing may be the central focus.

Recurrent Themes in Leadership Group Coaching

Part of the dynamic of group coaching is the co-created focus between the group and the coach. In addition to Leaders' individual learning plans and goals, the leadership group or organization may be interested in exploring a wide range of themes during the group coaching conversations. These could include:

1) Vision

As with many of our clients, leaders are eager to explore vision. It could be their vision, their team's vision, the organizational vision. Consider what tools and approaches you have for working with vision.

2) Leadership Styles

Questions you can ask include, What's my style as a leader? How does my style support my team? How does it hinder them?

Coaches may also draw on a wide variety of style related assessments for example "Everything DiSC", MBTI and the Personal Styles Inventory.

3) Values

Values are a core area for exploration. Questions you might consider when group coaching leaders include:

  • What's important to me as a leader?
  • What's important to my team – individually? Collectively?
  • What do values look like behaviorally in action?

4) Strengths

Don't assume that all leaders know their strengths. Whether you use VIA Strengths, StrengthsFinder 2.0 or something else, strengths are a rich area for exploration with all levels of leaders. Questions to explore include:

  • How are leaders using strengths?
  • How are they enabling their team to use their strengths?
  • What strengths are being overleveraged and becoming blindspots?

5) Leadership Competencies

Many organizations invest heavily in developing their own leadership competency model. Group Coaching can provide the opportunity for groups of leaders to explore leadership competencies in greater depth and consider how to put them into action.

6) Other areas group coaches may find themselves coaching include:

  • Difficult conversations
  • Presence
  • Growth edges
  • Confidence
  • Building your network.


This article just touches the tip of the iceberg in this area ripe with evolving best practices and opportunities.

I'll leave you with this question: What are the next steps you are going to undertake in considering how group coaching can support, and accelerate, the capacity development of the leaders and organizations you work with?


Stay tuned this summer for the launch of Jennifer's newest book, Effective Virtual Conversations. It's due out by the end of July and you can sign up here for the latest updates and bonuses

Contributing author: Jennifer Britton is well known for her work in the group and team coaching arenas and is passionate about helping others excel in their work with teams and groups. Jennifer is the author of Effective Group Coaching (Wiley, 2009) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2014). In addition to offering ICF approved Continuing Coach Education, she also is the creator of the Conversation Sparker Cards™.  Jennifer is a Prism Award Winner for her work in developing a coaching culture within the healthcare sector, of which questions were a big part. Join Jenn for an upcoming Mentor Coaching Group for ACC/PCC.


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Categories: Coaching, Executive Coaching, Group Coaching, Guest Author, Jennifer Britton, Leadership, Leadership Coaching, Leadership Qualities | Leave a comment

What is the Columbia Coaching Certification Program?

The Columbia Coaching Certification Program is a coaching program offer through Teachers College at Columbia University. Teachers College, Columbia University was the first graduate school of education in the United States. It is perennially ranked among the nation’s best graduate schools and remains committed to four core areas of expertise: education, leadership, health, and psychology. […]
Categories: Coaching Certification, The Columbia Coaching Certification Program | Leave a comment

SAVE THE DATE: 35% off EVERYTHING – at our 6th Annual Fireworks Sale! (runs from June 26th to July 4th)

Originally Posted on The Coaching Tools Company as SAVE THE DATE: 35% off EVERYTHING - at our 6th Annual Fireworks Sale! (runs from June 26th to July 4th)


It's our biggest event of 2017 - from June 26th to July 4th.

It's "Fireworks Sale" time - and a great time to try us out or buy that toolkit you've been thinking about!

This year Canada is 150 and we're offering 35% off (instead of the usual 33%). And on July 4th 2016, America is 241 years old. Happy Birthday everyone!

Mark Your Calendars to get 35% off absolutely EVERYthing Sitewide - ends Midnight July 4th! *

NO COUPON CODES! We automatically apply your discount in the shopping cart, so there aren't any coupon codes to remember (or miss out on!)

We're sometimes asked what's popular during the sale. Here's the Top 7 of what people bought in 2016:

  1. Coaching Tools MEGAPack! was $295  Save over 100 dollars and get this for just 193.05!
  2. Welcome Pack Toolkit was $47,  now 30.55
  3. Business Coaching Toolkit was $197 , now 128.05
  4. "Renew YOU, Love Your Life!" Coaching Program in a Box was $197 , now 128.05
  5. Self-Discovery Toolkit was $59,  now 38.35
  6. 21 and a Half Workshop Games Icebreakers Exercises Ebook was $19.95,  now 12.97
  7. Career Coaching Toolkit was $59,  now 38.35

We hope you'll join us! If you haven't bought anything yet, our Fireworks Sale is the ideal time to start - even if it's just an individual tool ($6.47 instead of the usual $9.95!).

* Please Note: All prices are in USD.

Enjoy! Warmly, Emma-Louise











Categories: Canada Day, Coaching Products, Coaching Tools, Coaching Tools & Exercises, Events, Fire(works!) Sale, News, News and Media, Running a Coaching Practice | Leave a comment

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